Outpace the competition in newly regulated gambling markets

Driven by digital adoption and evolving regulations, the global gambling market is expected to reach $1 Trillion by 2030. This growth presents an opportunity for operators to tap into emerging markets and unlock vast expansion potential.
As new markets open up to allow and regulate gambling, competition becomes fierce among early entrants, and operators must act fast to grab their share of eager new players. But expanding into a new market is more than just adding a new country to your website; operators also need to understand local payment methods, currencies and regulatory issues. Success in these new markets is down to how fast they can move to address these challenges and deliver the right checkout experience.
New markets are opening in the gambling space at a rapid pace. On January 1st, 2025, Brazil launched regulations for the betting and online gambling market after decades of maintaining a strict prohibition on most gambling pursuits. However, the only payment methods accepted as a valid form of payment are debit cards and Pix (the Brazilian instant payment system ecosystem). Gambling operators unable to offer payment methods required by law will be left behind by those who can offer the right payment solution quickly.
As more markets become regulated, new opportunities will continue to emerge in the gambling sector. However, the race to capture market share in newly regulated markets is intense, and it does come with its own challenges—adapting payment solutions, integrating technology and aligning with local regulations and consumer preferences. Breaking into a newly regulated market requires speed, adaptability and compliance with nuanced local laws.
Are you ready to succeed in newly regulated markets?
The race is on — gambling operators will be left behind in new markets without the ability to quickly switch on the right payment methods and checkout experience. With BR-DGE, you can quickly plug into a pre-configured checkout and instantly switch on a payment facility for a new market, giving you first-mover advantage. This solution includes the top three relevant payment methods, which you can build on further post-launch, enabling you to get into the market fast and engage eager new players.
Operators face growing pressure to meet the demands of local customers to offer their preferred payment methods. At BR-DGE, we support gambling operators by providing real time access to more than 400 payment service providers, acquirers and alternative payment methods. To meet the needs of your new audience, you need to offer local payment methods that your new audience recognises, whilst offering a seamless user experience and complying with local laws. Operators who are too rigid will risk losing out on conversions, particularly in high-competitive regions. To gain first-mover advantage, you need to have the ability to outpace the competition, while ensuring a seamless checkout experience.
Every new market has unique payment preferences and relying on a single payment provider or acquirer can limit your ability to scale and adapt at pace, especially if they lack the coverage or support for essential local payment methods. A provider unable to meet these preferences can lead to missed conversions and difficulty competing with other operators offering those broader localised options.
Introducing new payment methods can be costly and resource-intensive. Implementing a multi-acquirer strategy ensures you have the right gateways, PSPs, acquirers and payment methods ready, to offer a checkout experience, back-end routing capabilities and tokenisation services that underpin success for new markets.
How can BR-DGE Payment Orchestration help?
BR-DGE is the market-leading payment orchestration platform for gaming and gambling sectors. Our knowledge and tailored solutions can help streamline your payment processes and open up new market opportunities fast. Get in touch today.
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