How is payment orchestration supporting gaming and gambling operators to streamline pay-ins and pay-outs? 

Payments are integral to the highly competitive gaming and gambling industry; frictionless payment transactions are essential for your success. Your players expect instant deposits and quick, hassle-free withdrawals. Any disruption within the payment journey can lead to frustration and transaction abandonment. 

While the demand for smooth pay-ins and pay-outs is high, operators are also facing complex challenges, from managing multiple payment providers to navigating regulatory compliance, fraud prevention and high operational costs. 

Payment orchestration platforms, like BR-DGE, offer a solution that streamlines the flow of pay-in and pay-out funds, optimising costs, reducing friction and ensuring compliance for gaming and gambling operators. 

The high stakes of payment processing in gaming and gambling 

The impact of smooth pay-ins on customer loyalty 

Streamlining pay-ins is crucial for operators, to allow customers a quick and efficient way to deposit funds. Any friction along the payment journey, such as a failed payment or limited access to preferred payment methods, can lead to players abandoning their payment. 

This can be particularly damaging in today’s competitive gaming and gambling market, as customers can easily switch to another cashier or platform. Therefore, ensuring a smooth and seamless pay-in process is critical for retaining customers and increasing loyalty. Players prefer to use a wide variety of payment methods to fund their accounts, ranging from traditional bank transfers, e-wallets and prepaid cards. While this offers players with flexibility and convenience, it can create a significant challenge for your payment reporting teams. 

Navigating compliance whilst offering local payment options 

Gaming and gambling operators face the challenge of navigating complex compliance and regulatory frameworks when entering new markets. Operators with access to more pay-in methods, can quickly and effectively meet these regulatory requirements. 

With the ability to access local payment methods, gaming and gambling operators can also provide your players with a diverse range of options, ensuring you are tailoring the experience for markets you want to serve. According to Paysafe, around 26% of players prioritise their favourite payment methods’ availability when selecting a sportsbook. Offering localised payment methods can significantly enhance your users experience, as players are more likely to engage with gaming and gambling operators that support familiar payment methods.  

Enhancing brand trust through an efficient pay-out process 

The speed at which gaming and gambling operators process pay-outs plays an important role in shaping your players’ overall experience and brand trust, but managing these pay-outs, along with security checks, can add significant administrative burden to your process. 

Any delays, hidden fees or complex withdrawal processes can reduce confidence in your platform, leading to frustrated customers. When your customers initiate a pay-out, they expect their funds to be transferred quickly and with minimal friction. A smooth and positive withdrawal experience for your players will encourage customer loyalty, as it increases the likelihood that players will return to your platform and continue to engage. 

Key benefits of payment orchestration for pay-ins and pay-outs 

Improve your pay-in success routes 

Optimising the route of payments enables operators to redirect transactions to the most appropriate pay-in provider, increasing authorisation rates and decreasing transaction costs. By dynamically routing your payments, operators can ensure smoother transactions, reduce the likelihood of failed deposits and improve the overall experience for your customers — this can be critical during peak times such as major sporting events. 

Additionally, enabling your customers to deposit using their preferred payment methods not only increases customer satisfaction but maximises the efficiency and profitability of your payment operations. At BR-DGE, we support gaming and gambling operators by providing real time access to more than 400 payment service providers, acquirers and alternative payment methods. 

Your players are only a single click away from another cashier. However, offering a personalised customer experience is essential to enhancing satisfaction and increasing your conversion rates. With our payment orchestration solution you can create a bespoke customer journey, ensuring a seamless and relevant pay-in experience at the checkout. 

Opportunities for global growth are emerging rapidly in the gaming and gambling sector and by offering your players with access to localised payment options, you can facilitate seamless expansion into new markets. Payment orchestration technology will provide you with unmatched adaptability, expert performance insights and the ability to quickly test new markets. 

As your players continue to rely on a wide variety of payment methods, consolidating payment management is becoming increasingly important. This variety can create major challenges for reporting on payments, as tracking and reconciling transactions across multiple payment methods can become increasingly complex and difficult to manage. With payment orchestration, you can streamline and centralise your payment management, to reduce the complexity, minimise errors and improve the efficiency of payment processing and reporting. 

Optimise your pay-outs for speed, security and customer satisfaction 

How quickly do your players receive their withdrawal funds? Optimising the routing of your payments is essential to increasing customer satisfaction and those who can offer rapid pay-outs will build more trust with their customers. 

Many gaming and gambling operators are confined to using the same providers for pay-ins and pay-outs. However, this may not be the most optimised route for your payments. Utilising a mix of different pay-in and pay-out methods can also significantly reduce your transaction costs. For example, method A may offer lower fees for pay-ins, but method B can offer lower fees for pay-outs. By strategically combining different pay-in and pay-out methods, you can ensure cost efficiency across the entire payment journey. Payment orchestration provides you with this ability through dynamic routing. It enables you to create innovative payment workflows with custom rules to select the most appropriate provider for each transaction. 

With BR-DGE, you can route transactions to the most cost-effective pay-out provider at the time of withdrawal, saving you money while still allowing your players to withdraw funds using their payment preferred method. You can empower your players by giving them control over how they access their winnings. 

For gaming and gambling operators, speed of withdrawals is essential for increasing trust and loyalty. However, utilising the most appropriate pay-out methods also offers significant benefits in cost saving, security and overall operational efficiency. By diversifying your pay-out options, operators can implement various security layers, reducing the risk of fraud and ensuring regulatory compliance, without adding extra friction.  

How can BR-DGE Payment Orchestration help? 

A seamless payment experience in the gaming and gambling industry is essential. With fierce market competition and online accessibility, any form of friction detracts from the overall customer experience. 

Our payment orchestration platform is designed to offer operators the tools to streamline both your pay-ins and pay-outs. This ultimately addresses challenges such as failed payments, limited payment methods and complex withdrawal processes. By optimising your payment journeys utilising smart routing, offering diverse payment options and ensuring faster pay-outs, you can increase brand trust and loyalty among your customers. 

Discover how BR-DGE can help you streamline your payment transactions and break the lock-in loop, contact us today.