Optimising Payments in a Fragmented Market: BR-DGE at Money20/20 Europe
In this interview with Payments Power 50, Thomas Gillan, CEO of BR-DGE, shares his insights on the evolving global payments landscape at Money 20/20 Europe. Thomas discusses how market fragmentation presents new opportunities and details how BR-DGE leverages data intelligence to optimise the payment stack for merchants.
Listen to the interview
Key Takeaways
- Embracing Market Fragmentation: Market fragmentation is viewed as a positive trend that is primarily driven by localisation. Niche providers are emerging in different jurisdictions, giving consumers the power to choose how they pay with the fewest clicks possible. The primary challenge for merchants is consolidating all these fragmented options into a single, easy-to-access ecosystem.
- Prioritising Customer Experience: While security, compliance, and integrity are considered necessary "table stakes", customer experience is the priority not to compromise on. A superior customer experience naturally leads to better conversion rates.
- Reaching "The Apex" position: Although the payment stack might not always be the most glamorous topic on the executive agenda, optimising it is essential. A well-managed payment infrastructure increases revenue, reduces costs, and enhances customer satisfaction, ultimately enabling businesses to become category leaders.
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