A single integration without technical or commercial friction
Bridge is a payment orchestration service for all e-commerce enterprises that want to optimise their payment architecture. A single integration point giving flexible access to the changing ecosystems of PSPs, enabling merchants to add or remove payment providers without additional integration work.
With intelligent routing, payments can be managed based on your business rules and preferences, and providers can be switched or stopped with minimum cost or charge, enabling you to test and innovate at speed.
Aggregating your payment volumes across all channels will make your reporting simple and accurate, and provide insight into customer behaviour to maximise digital sales conversions.
Realise greater potential by orchestrating your payments with Bridge.
Bridge can do
- Provides Merchants with a single unified access to alternative payment providers.
- In-built intelligent routing to optimise revenue and transactions.
- Resilience through automatic fail-over in the event of primary payment provider outage.
- The ability to route payments based on Merchant business rules.
- Give flexibility to establish new providers quickly, enabling innovation at speed.
- Provides a single source of true visibility on transactions, reconciliation tools & fraud management.
What that means
for your business
- Leverage payment volumes for optimum financial performance.
- Access alternative payment models to test, innovate and stand out from the competition.
- Enrich customer experience and provide a consistent journey through check-out.
- Harmonise payment risk parameters across PSPs
- Increased data security
- Fuller ownership of customer data
- Digitise and automate business processes all the way through the system.
- Localise quickly and effectively by routing to PSP consumers know and trust.
- Create a world of opportunity at minimal cost and effort with open APIs and a single connection.
“Many enterprises are constrained by legacy one to one relationships with payment providers. Bridge offers a rich contextual layer that allows ready access to alternative and new payment services without complexity. Giving your business greater control and optionality”
Business Development Director,
Intelligent routing of payments
Payment transactions can be routed automatically in the event of individual PSP failures or where legitimate customer payments have failed. Payments can also be routed based on bespoke business rules. Optimise payment success rates and turnover in the most cost effective way.
Connect third party applications
Bridge provides a common point of connection to link with third party applications such as reconciliation tools, enterprise fraud management or foreign exchange providers, to automate business processes and improve financial control and performance.
When payments are orchestrated via a single platform, you are better equipped to consolidate and standardise e-commerce channels and back end processes. Creating operational efficiencies and giving customers a continuity of experience on different platforms and at different touch points.
Brand the customer experiences
Bridge offers Merchants the ability to customise checkout pages to fit their brand as opposed to accepting the branding of various different payment providers, delivering a common brand experience right through the payment process on every digital channel.
Moving tokenisation to the enterprise level, rather than at the transactional level allows Merchants to better meet their customers needs and retain better control their own data.
If your key digital channels are connected to PSPs on a direct 1:1 connection, any outage can mean lost revenue and customer dissatisfaction.
Additionally, inconsistent fraud and security protocols across multiple different payment providers can mean legitimate payments may be blocked, leading again to lost revenue.
Flexible payment routing through Bridge enables a continuous flow of payments, and consistency across fraud management means business keeps on moving. The goal of Bridge is always; 100% of the payments 100% of the time.
It is increasingly necessary for enterprises expanding their international footprint to offer their customers the local payment methods they know and trust,
Integrating and reporting such a complex web of market specific payment providers leads to inconsistency of approach and increased reporting risks alongside unnecessary complexity.
Leading in turn to incremental operational overheads and costs.
Orchestrating multiple providers via Bridge to creates a personalised and corporately consistent process. Wherever your customers are and whatever they are buying.
All of this with better control and and lower costs.
The exponential growth of online businesses often leads to fragmented interactions, and a lack of clarity on the full customer journey. That means missing out on valuable and insightful data on your customers.
Integrating or changing providers used to be costly and complex. Bridge brings transparency across channels. Quickly.
When payment flows are kept in silos, it is difficult to build a holistic picture of volumes, velocity, performance and cost. This knowledge is vital in negotiating the terms for any incoming payment provider.
Bridge payment orchestration demonstrates real commercial value from the start, in giving a commercially strong negotiating position alongside the operational benefits of automation, accuracy and efficiency.
With different PSPs providing different fraud management services, it is a challenge to create a common fraud management strategy at enterprise level.
By streamlining payment transactions via Bridge, and applying a common strategy to all channels, companies can set their own bespoke fraud and failure parameters. One’s that suit your business rather than your PSP.
Our expert team work in a consultative way to get you up and running with Bridge, with as little disruption as possible.