How can payment orchestration increase bus ticket sales?

A lot of work goes into directing customers to your online bus ticket site and persuading them to buy, then at the point they’re about to get over the line, their payment doesn't go through. This happens over and over again – and with 62% of customers forgoing a purchase when a transaction fails, it’s costing online transport businesses like yours big money.

There are numerous reasons why an online payment might fail and many online bus brands believe these failures are unavoidable - but that's not true!

What is Payment Orchestration, and how can it optimise your payments technology?

Bridge's technology optimises payment capability when purchasing bus and or tickets, improving the customer experience, elevating revenues and reducing operational costs, through a process called payment orchestration. It’s being used by forward-thinking transport providers who know that securing revenue by all means possible is the key to getting ahead of the competition.

Unlike other existing orchestration or payment technologies, Bridge offers the ability to:
- Accept all payment types, to make sure you can transact in your customers' preferred format
- Connect to multiple PSPs in real time, meaning if one has an outage, that needn't affect your ability to take payment
- Automatically choose the most cost-efficent way to transact, saving money on expensive transaction fees
- Stay FCA compliant during payment regulation changes

Interested to know more?

Download our introduction to BR-DGE here. It's a clear, simple, useful introduction to payment orchestration and a good precursor to having an informal chat with us. We're happy to talk about how it might be applied to your own business and the performance improvements you can expect.

We use cookies to improve your experience and for marketing.

Learn more on our Privacy Policy