A lot of work goes into directing customers to your hotel site and persuading them to book, then at the point they’re about to get over the line, their payment doesn't go through. This happens over and over again – and with 62% of customers forgoing a purchase when a transaction fails, it’s costing online hotel businesses like yours big money.
There are numerous reasons why an online payment might fail and many online hotel brands believe these failures are unavoidable - but that's not true!
What is Payment Orchestration, and how can it optimise your payments technology?
Bridge's technology optimises payment capability, improving the customer experience, elevating revenues and reducing operational costs, through a process called payment orchestration.
It’s being used by forward-thinking hotel brands who know that securing revenue by all means possible is the key to getting ahead of the competition.
Unlike other existing orchestration or payment technologies, Bridge offers the ability to:
- Accept all payment types, to make sure you can transact in your customers' preferred format
- Connect to multiple PSPs in real time, meaning if one has an outage, that needn't affect your ability to take payment
- Automatically choose the most cost-efficent way to transact, saving money on expensive transaction fees
- Stay FCA compliant during payment regulation changes
Integrating with BR-DGE means taking complete control of your payment management. Any payment: type, amount, time, service provider, location, product, currency, percentage or more. Tactical or strategic, manage your payments in the way that works best for you.
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